we aim to improve business and society with our approach.
From electronic communications to online commerce and from health records to investment registers, the growth of data is staggering — doubling every 18 months. Using this data as a business asset has the potential to change the game in research, innovation, and marketing. The question is no longer whether big data is valuable, but how to extract business value from big data.
Many traditional analytics, consulting, and design companies have entered the big data market, each with their distinct strengths and weaknesses. Analysts crunch the numbers, but often fail to productively interact with decision makers. Consultants communicate to decision makers, but often do not have the quantitative analysis skills required to handle big data. Designers craft beautiful infographics, but often as pretty pictures rather than business value.
We solve big data problems by operating in the space where analytics intersects consulting and design. We borrow the good parts from each of these areas, enabling our clients to make better decisions and bring better data-driven products to their consumers.
Data-driven consulting and design has received a considerable amount of press recently. The following articles are a few of our favorites.
Datascope recognized by research firm SourcingLine
We are proud to have been recognized in the first edition of Top Marketing Analytics Consultants
Mike interviewed at Strata 2013
Discusses of e-discovery project with Mac Slocum
The Age of Big Data
Big Data's Impact in the World
Building with Big Data
The data revolution is changing the landscape of business
The Really Smart Phone
Researchers are harvesting a wealth of detail from our cellphone data, uncovering hidden patterns
When There's No Such Thing as Too Much Information
The biggest change facing corporations is the explosion of data. The best business is in helping customers analyze and manage all that data.
Dealing with Data
Special issue of Science deals with the challenges and opportunities of big data in science.
Analysing data is the future for journalists
Inventor of the world wide web says reporters should be hunting for stories in datasets
Clouds, big data, and smart assets
Ten tech-enabled business trends to watch
The data deluge
Business, governments, and society are only starting to tap its vast potential
Training to Climb an Everest of Digital Data
Big data skills are important for recent graduates.
'Sorry I Haven't Written': A Scientific Explanation
The randomness of when we write letters and why.
How Would Einstein Use E-mail?
Letter writers of yore had same correspondence patterns as E-mail users today
A Data Deluge Swamps Science Historians
As Paper Trails Fade, Digital Material Grows in Size and Complexity; How to Decipher Those 80-Column Punch Cards
For Today's Graduate, Just One Word: Statistics
Data scientist is the sexy job of the next decade.
New Technique's Gonna Find Out Who's Spammy or Nice
You are how you e-mail: A new technique can tell people apart using only the timestamps in their Sent folders.
Data science and visualization is a rapidly evolving craft. Read news about analytics, consulting, and design.
Many organizations do not have the internal talent to tap big data. Learn about data-driven consulting and design.