Social network analytics enhance adoption of change

March 3, 2011

A work process team within P&G needed their employees to adopt a new work process throughout a multinational and multifunctional organization. We identified a core group of ambassadors who are optimally positioned in their organizational social network to spearhead a change movement.

Transforming an established, time-tested business practice to a new, cost-saving alternative is a daunting task for any organization. With approximately 3,000 employees in 5 functional units all over the world, P&G's packaging team needed a movement to change one of their work processes. As in most organizations, employees typically resist change. This resistance can be contagious; those who ignore the change may influence others to do the same. Ultimately, the success of a movement hinges on training the right team of people to lead the charge.

Datascope Analytics, in collaboration with Syndio Social, conducted a social network survey that measured the network of influence within P&G's packaging team. Using the influence network, cutting edge models of social contagion, and novel optimization techniques, Datascope Analytics identified the thought leaders and change agents who are simultaneously well-respected by their peers and optimally positioned in the influence network to foster a movement. The result was a team of ambassadors who will spearhead change in the organization.

LivingReport screenshot

A LivingReport™ reveals the influence network in P&G. The LivingReport's interactivity enables managers to drill down and quickly find key insights of our analysis.

To communicate project results, Datascope Analytics developed a custom LivingReportTM that allows managers at P&G to run "what if" scenarios: build hypothetical ambassador teams, and evaluate the ability of those teams to spearhead change. As an additional benefit, the report enables managers at P&G to explore the connectivity between their functional and geographical units, dynamically overlay employee attributes over the underlying social network, and identify rising star employees.

contributors to this post

headshot of Dean Malmgren
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